Seminar Series Training Courses

About this course

Web 2.0 refers to the so-called second generation of the web. It's a little hard to define but usually includes web-based communities such as social-networking sites, wikis and folksonomies which aim to facilitate collaboration and sharing between users. The term became popular following the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the internet. According to Tim O'Reilly, "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.".

What you will learn

By the conclusion of this session you should have a much clearer idea about what Web 2.0 is and what it means to you as a webmaster, business owner, marketer or developer. We'll start with a brief history of the web, making comparisons between 1st generation web technologies and Web 2.0 equivalents, and discussing whether Web 2.0 really is a second generation shift. The levels of Web 2.0 technology will then be discussed, illustrating the range of characteristics that define a Web 2.0 application before looking at the specific aspects of RSS feeds, Mashups, Ajax and other common implementations of Web 2.0 technology. We then focus on successful case studies such as Del.icio.su, eBay, Facebook and Linkedin and look at how these examples have contributed to interest in Web 2.0. Finally, we'll examine how these technologies can be used to your advantage and how your web strategy should embrace or avoid the Web 2.0 manifesto.

What’s all the hype about?

• Web 2.0 as a buzzword
• Criticisms of the term
• Web 2.0 as a marketable technology

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney

About this course

As the web continues to grow, it becomes ever harder to be seen and heard above the noise of countless sites. So how can you be found? What makes Google rank your site higher than your competitors? While the essential technologies that make Google so effective are a well kept secret, there is much to learn about how to work with their search system and organise your site in such a way as to maximise your chances of being found. To be successful, you need to be well-informed and be prepared to make changes to your site that will effect your search ranking.

What you will learn

In this seminar we aim to demystify the Google search process and explain their search guidelines in depth . By the end of the session you should have sufficient knowledge to make informed decisions as to how to to influence your page ranking with Google. We start with a brief discussion on Google’s history, where we introduce the concept of search engines, then move on to explain how the Google PageRank technology works. The importance of linking and how different forms of links affect the webpage’s ranking is then addressed. The submission process to Google and other search engines is then shown, followed by the all important improvements and technical considerations you can make to your site to improve rankings. We then discuss the implementations that will result in your site being banned from Google. The seminar finishes by presenting strategies for increasing traffic to your site, and how the tools that Google offer to monitor statistics and diagnostics can be used to your advantage.

Increasing traffic to your site

• Adwords
• Localisation
• Google analytics

Using Google Developer Tools

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney

Having trouble with colour? You're not alone! Colour fidelity and consistency is one of the most vexing and frustrating problems effecting graphic artists and p

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney

About this seminar

Email offers a very tempting opportunity for marketers and business communicators: it's virtually free, it's immediate, it's personal and it's accountable. Unfortunately, it's also fraught with legal and practical considerations which cripple it's effectiveness and threaten to sabotage it's usefulness as a mass marketing tool and even as means of everyday communications. This seminar explores the practical, ethical, legal and technical issues surrounding email marketing from an applied business perspective. We'll take a very frank approach, presenting the pros and cons of email marketing by examining and comparing various strategies taken by organisations in Australia and overseas and examining what we can learn from their experiences. We'll also consider practical strategies for managing lists, facilitating opt-in and out membership, and avoiding SPAM blocking technologies, along with a comparison of email clients such a Lotus Notes, Outlook, Gmail and Hotmail, examining ways in which these tools render HTML, images and rich-media content.

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney

This course currently in development.

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney

This course currently in development.

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney

This course currently in development.

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney