Web for Business and Marketing Training Courses

Just about every business uses email to communicate with customers and potential customers but how many do so effectively? How successful is your strike rate with email? Take control of your email communications effectively and ethically with this one day course in HTML for email creation and marketing.

About this course

Despite it's frustrations and limitations, email remains a very effective form of business communications if managed correctly. Recent months and years have seen the rise of other forms such as instant messaging (chat, IRC etc) and social networking (Facebook, Linked-in) but for marketers, email is still king... This course is designed to give you the skills to design effective email messages that look and read well, as well as strategies for managing customer lists, sending email and handling subscriptions and bounces ethically and efficiently.

Assumed knowledge

The course is not overly technical but it is hands-on. You should be confident with general computer use and ideally have some exposure to HTML or web design, although no expertise in this area will be assumed.

Mailer Applications and Solutions

• Client side mail processing
• Server side mail processing
• Content managed solutions
• Managing lists

Email programs and HTML

• Email client round up
• HTML limitations and frustrations
• Testing and proofing

Not Spamming, Waving

• Opt-in and double opt-in permissions
• Unsubscribing
• Ethics and law
• Avoiding blacklists and spam blockers

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney

About this course

This course teaches the skills needed to effectively create, update, style and manage text and images for content management systems (CMS).

Content can make or break a site, especially in today’s web-focussed business environment. People not only want content but they want high quality, specific and up-to-date content – and they want it presented to them far more efficiently than in the past. The days of simple webpages are long gone. Users are far more web-savvy and demand more from the content they view.

This course is designed to teach you how to write, mark-up and style the words and pictures that form the content of your website or intranet and to keep it current and effective.

What you will learn

By the end of this course you will understand the fundamentals of HTML and CSS and know how to add effective text and images to a content managed site using generic open-source and commercial CMS's.

We start by introducing the concept of content management and the phases that content goes through before appearing on your site. Integration and data entry into a CMS is then tackled, with a focus on producing clear and concise copy.

Manipulation and styling of text is then addressed with an introduction to HTML, followed by a primer on the power and flexibility of CSS in content management. Creation of supporting graphics is then discussed with a module on basic image manipulation, which also gives advice on preparing graphics for the web.

Understanding links and paths

• The < a > tag
• Choosing a target for a link
• Relative vs. absolute paths
• Internal vs. external links

Sample Content Management Systems

• Fearless CMS
• Joomla
• Word Press
• Blogger

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney

About this course

Being successful with the Internet is a difficult but potentially lucrative goal to achieve, however a thorough understanding of the web is essential if a failed investment is to be avoided.

This course will give you sufficient knowledge to develop and implement an effective web project, and manage the ongoing business of improving the success rate of your online presence.

The course is designed with business proprietors in mind but would be equally applicable to managers or marketers or those implementing a web site for a commercial, creative or non-profit enterprise.

What you will learn

Understanding, identifying and creating a web strategy is the first important step. We then go on to discuss the stages of planning a web project, followed by a solid introduction to the web development process. The importance and drain on resources of content creation is then highlighted, before we move on to illustrate web development considerations and costs.

We then look towards making one of the most important decisions in web development: outsourcing or in-house development. Both of these options are explored and the risks identified, placing the project manager in a more powerful position to make the correct choice.

The final third of the course is devoted to offering advice towards the practical services that must be engaged before a web project can be initiated. Focus is given to web hosting, domain names, ISPs and email management. We finish up with discussion on practical web management issues, how to prevent stagnation of web applications, web maintenance considerations and finally to the importance of Google ranking and promotion of your final product.

Domains

• What are domains?
• Costs
• Recommendations

Bandwidth and ISPs

• Understanding Internet connections
• What is an ISP?
• What is bandwidth?
• Choosing an ISP

Email Management

• Understanding the email process
• Setting up accounts
• Managing accounts

Web management issues

• Pre-development issues
• Development issues
• Post-Development issues
• Preventing stagnation
• Web maintenance

Offline and online promotion

• Getting the web project known
• External linking
• Google Ranking
• 3rd party marketing services

Here's what you get on a Fearless course

Course Materials

We typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.

Catering

We like to look after our customers with:

• Quality catering from local cafes
• Fresh fruit
• Filter coffee and good biscuits
• Table sweets
• Chilled water

We also accommodate special dietary requirements such as vegetarian, gluten intolerance etc.

Support

There's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:

• 90 days unlimited support by phone, email or instant messaging
• On-going support through our Fearless Flyer program (for an extra fee)
• A free re-sit of this course on any scheduled date in the future

You also get

• A certificate of completion
• A CD-ROM with worked examples (for most courses)

Please select your location from the list below. A PDF brochure with the course description, price and other details will appear in your browser. Alternatively, right-click on the desired link and choose "Save file (or target) as..." and save the file to your local system. Adobe (Acrobat) reader is required.

View PDF Brochure for

• Canberra
• Hobart
• Melbourne
• Sydney