Overview

Get web smart now

We are delighted to offer our customers access to our Google Services program: a highly-accountable set of structural and technical changes to your website specifically designed to get your site to the top of the search results page. Getting your site optimised for search engines such as Google can be a bit daunting, let alone conceiving, implementing and managing an online marketing campaign, so why not call our Studio manager, Dave Shering, on 1300 738 797 for a relaxed discussion about everything Google.

Start with a makeover

Our Google Makeover is a low-cost starting point. We take a non-Google friendly site and turn it into one which fulfills Google page rank requirements as tightly as possible. There are several specific changes to be made, and some others that are less tangible and depend on your unique circumstances. The results should be evident from the initial makeover but for best results, you need on-going assistance through one of our subscription programs.

Subscription programs

Our subscription options use sophisticated analysis and reporting tools to identify how your site is performing and what further changes should be made. We use a combination of Google’s own Analytics system, a suite of commercial usability applications, and our own set of in-house analysis tools. These packages should be seen as a guide. We’re only too pleased to create a custom package to meet your needs. Minimum subscription term: 12 months. All prices include GST. Note that a Google Makeover is included in all our subscription options.

Feel the heat

One feature of our Standard and Professional subscription program is the implementation of a usability Heat Map which creates a visual representation of what your customers are actually clicking on when they’re using your site. This is invaluable intelligence and helps you ascertain what your customers are looking for and how you can give it to them.

Manage your Ad-Words campaign

Google’s pay-per-click AdWords system of sponsored links (which appear at the top and on the right of a Google results page) have proved a powerful resource for webmasters and business owners since they were first introduced earlier this decade. But managing your AdWords campaign can be a burden that many businesses find hard to sustain, particularly as Google’s own AdWords interface is confusing without some interpretation. All our subscription packages include management and reporting of your AdWords campaign and provide a non-technical interpretation of how your campaign is performing and what we can do to improve it. Specified Adwords budgets are all upgradeable, to allow you to tailor your business requirements to you budget, as the extent of competition for your search phrases will affect Adword costs. Call Our Studio manager, Dave Shering, on 1300 738 797 for more information.

The important stuff

Note that we cannot guarantee your site will be top of the page as there are many circumstances beyond our control, as there are many reasons why a site is Google-friendly or otherwise: page titles, placement of content within the page, in and outbound links and much more. Page meta tags are not as critical as they were in the early days of search but remain important nonetheless.

Google Makeover

Cost: $880 one-off fee

• A copy of our Beneath Google reference guide.
• A complete content evaluation and smart advice as to optimizing your site content for Google.
• Integration of smart file names (search friendly URLs) throughout your site.
• Integration of smart page titles (search friendly title tag contents) throughout your site.
• Creation and implementation of search-friendly keywords and page descriptions.
• Manual submission of your site to Google, Yahoo and MSN search engines.
• A report as to current ranking and changes made to the site.

Google Basic

Cost: $220 per month

A great starting point for small enterprises. Package includes:

• A complete Google Makeover (valued at $880).
• A copy of our Beneath Google reference guide.
• $100 worth of free Google AdWords.
• Management of your AdWords campaign.
• Google Analytics integration for sophisticated website analysis.
• A quarterly site performance report with simple interpretation of results.

Google Standard

Cost: $440 per month

More intelligence and greater reporting at a great price. Package includes:

• A complete Google Makeover (valued at $880).
• A copy of our Beneath Google reference guide.
• $200 worth of free Google AdWords.
• Management of your AdWords campaign.
• Google Analytics integration for sophisticated website analysis.
• Heat Map analysis technology superimposed on 4 selected pages.
• Quarterly site performance report.

Google Professional

Cost: $550 per month

Go Pro for a complete service. Ensure your site is high up the page and stays there. Package includes:

• A complete Google Makeover (valued at $880).
• A copy of our Beneath Google reference guide.
• $300 worth of free Google AdWords.
• Google Analytics integration for sophisticated website analysis.
• Heat map analysis technology superimposed on up to 20 selected pages.
• Monthly site performance report.
• Unlimited email, chat and Live support for your campaign.